Performance Marketer - Beauty Nation

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The Brand: Beauty Nation 

We are pioneering a personalized & curated pure player beauty marketplace, a new shopping experience for the NOW generation

Manifesto:

Discover. Dare. Play. Laugh

We are home to all-things beauty and left no stone unturned to bring you simply the best of what's our there. We get you. We know what you like. What you want. What you need. What makes you cringe. What makes you post. We're homies. Part of the same squad. And our nation is your nation. Brands. Products. Trends. You Speak. We Listen. We Drop. We're a tribe united by love and care - care for you, your skin, your health. and our world. Life is too short to remain stagnant. We want each experience, each day to be unique. Not another repetition of yesterday. Next, reshuffle! Edit the spaces. Edit the brands. Edit the trends. The only thing that remains is you. 

Live the Nation. Join the Nation   

The role:

We need a Performance Marketer for our new and soon-to-be-launched business venture! 

You will have a passion for digital consumer marketing, will be creative and have strong analytical skills. You will have an established track-record in driving platform growth (traffic, conversion) across channels (preferably in the consumer goods/beauty/luxury space). Our Performance Marketer will manage all performance-based campaigns including SEM, SEO, retargeting, display, paid social media and other emerging marketing levers.

What you'll be doing:

  • Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs
  • Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
  • Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
  • Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations
  • Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevance) ads (managing both copy writing and visuals),and execute continuous improvement initiatives
  • Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
  • Further associates eco-system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth
  • Manage e-marketing budget and optimizing it on a daily basis in order to meet online business targets
  • Manage the relationships with external digital marketing agencies
  • Adapt and optimize creatives and conversion points
  • Analyze and report on results using Google Analytics and other internal platforms

What you'll need to succeed:

  • Demonstrable success in ecommerce performance marketing and affiliates
  • Proven track record of running successful & efficient affiliate campaigns
  • Middle East experience is preferred
  • Fluent Arabic speaker is preferred
  • Excellent verbal and written communication skills in English
  • Must have excellent analytic and problem solving skills with an intermediate/advanced knowledge of excel
  • Confident in Google Analytics, affiliate network interfaces & product feeds
  • Passion for building strong relationships
  • Demonstrable interest for the wider ecommerce market and the knowledge of other online marketing channels and their interactions with affiliates
  • A flexible, approachable, can-do attitude
  • Commercially focused and driven
  • Ability to work towards KPI’s and manage budgets
  • Ability to work to deadlines in a fast paced environment

Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now’s your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you’ll have everything you need to innovate your career.

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.   

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  To view all our perks and benefits, click here.

We usually respond within a week

Or, know someone who would be a perfect fit? Let them know!

Dubai

Chalhoub Group d3 Office
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