Senior Brand Manager- Coty Beauty

Scroll to content

Who we are 

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.  

To fuel the next stage of our growth we are looking to build a world class team.  From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations.  We are looking for top talent to join us on this journey of exploring new horizons together. 

What you'll be doing 

At Chalhoub, we build iconic brands together. Our Senior Brand Manager is responsible for defining and driving the “offer” and purchasing strategy for different products categories and brands. The job holder is also responsible for defining the action plan for the categories, merchandising, promotional activities, prices and negotiations.


  • Develop the business plan of the Department in line with the strategic objectives of the Brand
  • Formulate and communicate the Department performance objectives and continuously monitor progress and alignment towards strategic objectives


  • Develop the Department policies and procedures in order to ensure the fulfilment of organizational requirements
  • Oversee the operations of the Department, provide expertise, encourage teamwork and facilitate related professional work processes in order to achieve high performance standards and staff pride in contribution
  • Monitor the yearly budget of the Department and control expenditure to ensure optimal use


  • Define the offer strategy for the stores in the designated area in alignment with the brand’s values
  • Validate the strategy with the GM/Captain
  • Negotiate annual commercial agreements and the commercialization of advertising spaces with the brands
  • Drive the development of the margin and the budgetary objectives
  • Category Performance Management:
  • Benchmark current performance vs. the competition and the peer market
  • Create different tools to improve the categories’ performance
  • Category Management:
  • Manage segmentation, seasonal activities, action plans for the stores; follow up on the results
  • Manage the existing catalogue, optimizing on the mix at the points of sale
  • Identify the products with potential and research new products
  • Develop a wide range of services (skincare – make up – lessons – etc.) to be adapted to each category
  • Prepare the periodic category reviews
  • Supplier Relations:
  • Create partnerships with the brands and follow up on the results
  • Handle the negotiations with existing and potential partners
  • Optimal Strategy Implementation:
  • Optimize the merchandising plan and the allocation of space vs. the volume of margin
  • Develop new merchandising aids, tools, and new concepts
  • Coordinate new openings (Brands/Merchandising/Promotions) or refitting of sales areas
  • Register newly imported brands to the market, in compliance with the regulations of each country
  • Pricing Policies of Brands and Categories:
  • Benchmark current pricing vs. the competition and the peer market
  • Recommend adjustments on the pricing policy to the GM/Captain
  • Brands Promotions:
  • Handle the production of the annual calendar for the brands promotions, launches, etc.
  • Assess the requirements and coordinate with relevant internal/external stakeholders (Marketing, Visual Merchandising, Suppliers, Category Managers and Logistics)
  • Negotiate with suppliers for the stock returns (discontinued and slow movers)

 Team Management:

  • Assign individual objectives for employee performance management purposes, manage performance, empower staff, and provide formal and informal feedback in order to support professional development and maximize performance

What you'll need to succeed 

-University Degree in Business Administration, Marketing or any relevant field

-Fluent English 

- 3 years of relevant experience as  Senior Brand Manager in FMCG background or commercial Role.


What we can offer you   

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.   

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  To view all our perks and benefits, click here.

We usually respond within a week

Or, know someone who would be a perfect fit? Let them know!


Nasr City Directions View page


With our people at heart, we believe in building a diverse work environment that nurtures and celebrates people’s differences, offers equal opportunities to all and ensures that our team members have a sense of belonging.

Read more

Already working at Chalhoub Group?

Let’s recruit together and find your next colleague.


Applicant tracking system by Teamtailor