Social Media Executive

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Who we are 

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.  

To fuel the next stage of our growth we are looking to build a world class team.  From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations.  We are looking for top talent to join us on this journey of exploring new horizons together. 

What you will be doing 

The role of the Social Media Executive will be responsible for creating and executing all our social media content and engagement strategies across all media channels. This role requires someone who will serve as the voice of Tryano to the community; understanding how and when to connect on Instagram, Snapchat, Tiktok, Facebook, Youtube and Twitter.

Key Responsibilities

· Responsible for rolling out the social media strategy, focused on engagement, acquisition and retention of brand advocacy

· Responsible of the social media calendar and ensuring that it is regularly up to date

· Creation of original, forward thinking content that reflects the Tryano brand and audience

· Work closely with our creative content team on conceptualization and development of visual and video content across all channels

· Create, maintain and share weekly and monthly content calendars for each platform

· Connect with our customers through all social media customers, maintaining the tone of voice of Tryano

· Ensure social media content is posted on the appropriate channels to connect with the right audience in the right way

· Ensure social media performance is in line with the Tryano brand’s targets

· Accountable for all 6 social platforms: Instagram, Snapchat, Tiktok, Youtube, Facebook and Twitter

· Perform ongoing data analytics to increase the social media engagement, reach and impressions

· Work closely with the creative team to ensure social content is in line with Tryano’s brand guidelines

· Work alongside the buying team to ensure key products and drops are highlighted and positioned correctly according to brand strategies

· Maintain social media image through all social connections

· Keep up to date with GCC and international competitors trending content

· Work with eCommerce team to ensure alignment across brand image and tone of voice across multi-channels

· Work closely with the all social media businesses and updated regularly on the algorithm developments

· Responsible for promoting all brand content, tracking performances, providing reports and insights and being agile to making quick changes based on performance

    What you'll need to succeed 

    • University Degree in Marketing or any relevant field
    • A minimum of 2 years of relevant experience

    What we can offer you   

    With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.   

    We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  To view all our perks and benefits, click here.

    We usually respond within a week

    Or, know someone who would be a perfect fit? Let them know!


    Chalhoub Group d3 Office
    Dubai Directions View page


    With our people at heart, we believe in building a diverse work environment that nurtures and celebrates people’s differences, offers equal opportunities to all and ensures that our team members have a sense of belonging.

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