Marketing Manager - Tryano

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Who we are 

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.  

To fuel the next stage of our growth we are looking to build a world class team.  From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations.  We are looking for top talent to join us on this journey of exploring new horizons together.   

What you'll be doing 

At Chalhoub, we share incredible experiences together! As a Marketing Manager for TRYANO you can expect to work on the creation of the marketing plan, manage the operations of the marketing department and team, and oversee the yearly budgets. As well as working with some of the biggest brands in the region, you will have a space to express your ideas! 


  • Develop the business plan of the Marketing Department in line with the strategic objectives of the Brand
  • Formulate and communicate the Marketing Department performance objectives and continuously monitor progress and alignment towards strategic objectives


  • Develop the Marketing Department policies and procedures in order to ensure the fulfilment of organizational requirements
  • Oversee the operations of the Marketing Department, provide expertise, encourage teamwork and facilitate related professional work processes in order to achieve high performance standards and staff pride in contribution
  • Monitor the yearly budget of the Marketing Department and control expenditure to ensure optimal use

Marketing and Strategic Operations

  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
  • Participate with Brand/ Product Managers and/or the Division Manager in setting up the yearly plan suitable for the market and as per the brands guidelines
  • Participate with the General Manager in strategic meeting with suppliers, regional teams…to negotiate commercial conditions (margin, animations, exclusivity…)
  • Monitor the market trends, identify new target markets and determine potential positioning
  • Coordinate with suppliers, contractors, logistics, marketing and merchandizing with regards to new openings, closing or renovation operations
  • Maintain smooth relationship with the suppliers and business partners


  • Follow up on sales reports and use information to take action when necessary
  • Record, monitor and analyze market trends, competitor activities and provides suggested action plans
  • Provide the General Manager with quantitative and qualitative reports using data from market studies


  • Assist the General Manager in defining the yearly strategic plan for the network and in preparing the yearly budgets and forecasted sales
  • Develop pricing strategies, balancing firm objectives and customer satisfaction
  • Manage the organization's resources within budget guidelines
  • Provide prompt, thorough, and accurate information to keep management appropriately informed of the organization’s financial position

Team Management

  • Assign individual objectives for employee performance management purposes, manage performance, empower staff, and provide formal and informal feedback in order to support professional development and maximize performance

What you'll need to succeed 

  • Previous experience across PR, Social Media and Retail Marketing
  • Understanding the Media & PR landscape in the Middle East and have relevant contacts in the industry
  • Experience managing influencers including relationship-building, ambassadorship and contracts
  • Understands how to partner with malls to optimize brand exposure within the retail environment and drive relevant traffic to the store
  • Knows how to build relationships with brands to optimize exposure both on shop floor as well as online
  • Has managed (and ideally grown) social media accounts including building strategy, tone of voice (copywriting) and visual identity
  • Can manage events from A-Z in-house and with agency (when on a larger scale)
  • Experience in digital marketing is a plus
  • Has experience managing a small team
  • Has worked in Retail, preferably in fashion, beauty or luxury
  • Understands the omni environment and how to marry online and offline worlds to build a brand

What we can offer you 

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.   

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  To view all our perks and benefits, click here.

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Or, know someone who would be a perfect fit? Let them know!


Chalhoub Group d3 Office
Dubai Directions View page


With our people at heart, we believe in building a diverse work environment that nurtures and celebrates people’s differences, offers equal opportunities to all and ensures that our team members have a sense of belonging.

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