Head of Marketing - KSA

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Who we are 

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.  

To fuel the next stage of our growth we are looking to build a world class team.  From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations.  We are looking for top talent to join us on this journey of exploring new horizons together. 

What you will be doing 

As the Head of Marketing - Own Concept, you'll be reporting to the business leaders. Responsible for setting up the brand’s strategy, building brand sustainability, goals, objectives and budgets for the short and long term for the KSA market. Responsible for setting the tone of the marketing department with focus on CX, loyalty, insights, and partnerships. Responsible for leading the human capital in your area, directly or through subordinate managers, ensuring the excellence of marketing performance

RESPONSIBILITIES INCLUDE: 

- Define the brand strategy and marketing budget for the region  

- Define and oversee the development of the corporate brand guidelines and ensure alignment with brand strategy on branding, advertising, visual, brochures, packaging, collaterals and digital assets 

- Define regional marketing e-com plan & adapted tools (Direct Marketing, PR, Media, Digital), sign off the plan and tools development 

- Define the CRM strategy

- Supervise the retail marketing (gain customer knowledge, and define plan to improve customer acquisition, retention, satisfaction, sales, service)

- Monitor regional brand performance and define marketing KPIs 

- Lead the Own Concepts marketing team in addition to being the go to leader and advisor for all marketing related activities in KSA and the person who cascades the overall company marketing vision and aligns it with market requirements and standards 

What you'll need to succeed 

You would be a seasoned professional ideally holding a Masters degree from a recognized business school in Retail/ Brand/ Marketing Management or Digital Marketing. 

You would have a minimum 11 years of experience in a leadership strategic role in Marketing of Global brands in FMCG, Luxury, B2C, Brand development, digital marketing, Retail Marketing ideally for multiple networks and multiple markets. 

You would have previous experience operating at a strategic level, leading a large team in a large organization. Previous agency, consulting experience handling B2C would be considered a great plus. 

Previous experience / exposure, understanding of the KSA market, culture, customers is a requirement for this role

You would be a true leader but equally down to earth, diplomatic and capable of working with various people at all levels. 

What we can offer you   

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.   

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  To view all our perks and benefits, click here.

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Dubai

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DIVERSITY

With our people at heart, we believe in building a diverse work environment that nurtures and celebrates people’s differences, offers equal opportunities to all and ensures that our team members have a sense of belonging.

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