Commercial Director - Luxury Tech
INSPIRE | EXHILARATE | DELIGHT
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.
Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.
Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.
What you'll be doing
We’re looking for a driven, high-energy professional with a background in product, sales, or category management with a brand or distributor to join our team as Commercial Director. In this role, you will oversee key commercial functions including P&L ownership, distribution strategy, brand portfolio management, team leadership, and digital transformation, while reporting directly to the General Manager of Luxury Tech.
Responsibilities
- Strategic & Commercial Leadership
Be responsible for the multi-million-dollar P&L of the distribution business—Revenue, OP%, and cash. - Develop the business plan of the brand(s) in line with the strategic direction of the vertical and seek the buy-in of the Vice President (where applicable) or President
- Agree on portfolio’s commercial KPIs for the year with VP/President and cascade to the team; continuously monitor progress toward strategic objectives.
- Develop long-term vision for the category and a brand acquisition strategy.
- Identify gaps in the portfolio to match customer aspirations and scout new brands.
- Manage portfolio of brands (scale fast successful brands or terminate quickly failed ones).
- Review bi-annual list of underperforming retailers (distribution-specific) to ensure remedial plan is implemented.
- Ensure all OPEX and CAPEX commitments remain within monthly budget allotments.
- Deliver business KPIs as agreed with VP (budget, P&L, People Metrics).
Channel Development & Distribution Management
- Drive setup of distribution channels within electronics, hardware, and beauty categories.
- Maintain CXO-level relationships within key channel categories and drive strategic growth.
- Identify strategic channels including independent retail and operators.
- Manage contractual relationships, negotiations, and gross margin management with resellers.
- Develop promotional campaigns and maintain a 6-month calendar of channel-wise promotions.
- Align with marketing and communications to coordinate launch events and retail marketing plans (6- and 12-month cycles).
- Work closely with the brand to ensure ROI on channel marketing initiatives and be accountable for a MDF % regarding channel development.
- Ensure that IRR by store conforms to the Group’s guidelines.
Sales Team & People Leadership
- Manage a team of key account managers and field sales officers to drive growth in distribution channels.
- Mentor and coach the team and lead them to achieve the brand vision and business plan milestones.
- Assign operational responsibility to team while keeping accountability for deliverables.
- Identify gaps in competencies and manpower within the team; work with People Partner and Digital Business Manager to address them.
- Participate in the Group’s succession planning by identifying high-potential talent, especially potential captains.
- Set People KPIs (e.g., nationalization, turnover rates) and cascade to line managers.
Operational & Cross-functional Management
- Work closely with key functions—Logistics, Supply Chain, and Finance—to ensure efficient channel management.
- Partner with Group leadership on transformation and automation projects to improve cost and time efficiency.
- Work with Talent Acquisition and People teams for the recruitment of channel sales teams and in-store promoters.
- Align operationally with Brand(s) for implementation of contractual agreements.
- Set yearly fiscal and manpower budgets and use available dashboards to monitor budget realization.
- Ensure that monthly and annual financial statements prepared by the finance team reflect the business’s true financial position.
Digital & Customer Experience
- Create a strong digital revenue channel for the brand(s) including eCommerce, apps, and in-store digital experiences.
- Develop an evolving hybrid customer journey to build, grow, and sustain a community of loyal customers.
- Manage investments in store networks (openings, renovations, closures) and digital platforms.
Sales Performance & Continuous Improvement
- Be responsible for monthly revenue targets and complete management of sell-in and sell-out.
- Measure and evaluate sales team performance and drive for success.
- Measure and evaluate support processes and drive continuous process improvement to help partners succeed.
- Identify key points in the sales process that can be enhanced through technology and lead improvements to systems and tools.
- React with agility to underperforming or successful initiatives.
What you’ll need to succeed
- 10+ years of experience in sales/product/category management with a leading consumer electronics brand or distributor in KSA.
- Strong background in retail/merchandising is strongly preferred.
- Strong relationship-building skills, especially with CXO-level stakeholders.
- Excellent written and verbal communication skills.
- Arabic language speakers only.
- High attention to detail and strong execution skills.
- Positive attitude to work through ever-changing and dynamic operational conditions.
- Top-notch organizational and analytical problem-solving skills.
- Ability to thrive in a fast-paced, constantly evolving environment.
- High emotional intelligence and passion for helping people.
- Creative problem solver with a mindset for continuous improvement.
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
- Department
- RETAIL & DISTRIBUTION
- Locations
- Riyadh

Riyadh
DIVERSITY
With our people at heart, we believe in building a diverse work environment that nurtures and celebrates people’s differences, offers equal opportunities to all and ensures that our team members have a sense of belonging.
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