Creative Lead - SOL3MATES - UK-based
About SOL3MATES
SOL3MATES is a Manchester-based footwear brand. We’re rooted in Manchester’s vibrant scene, living for sneakers, creativity, and the hustle of sneaker culture. Join our team to create visuals, content, and social media moments that make sneakerheads worldwide stop scrolling.
Mission
Own the creation of scroll-stopping visuals, content, and social media for SOL3MATES, delivering high-impact assets at the pace of our growth. Translate the Creative Director’s vision into designs and content that fuel our sneaker-obsessed brand while driving engagement and community love.
What you will be doing:
Content Ownership
Generate concept, facilitate shoot and edit daily/weekly content across social channels (IG, TikTok, YouTube Shorts, Pinterest)
Build short-form and long form narratives that connect the brand’s design philosophy with UK streetwear culture
Keep a live pulse on trends in music, subcultures and streetwear, and translate them into stories that feel “in sync with the moment”
Creative Direction
Collaborate with GM, Creative Director & performance marketing agency to shape the seasonal content calendar
Direct UGC creators, photographers, stylists, and editors to align under one strong creative direction
Craft “drop” storytelling: launch teasers, behind-the-scenes, lifestyle reels, on-foot edits, and campaign moments
Community & Influence
Identify and connect with micro-influencers, stylists, and creative collectives that move the Soho scene
Host content sessions, pop-ups, or studio shoots that blend authenticity with aspiration
Be the cultural bridge between our audience/community and the brand
Performance & Innovation
Track performance metrics and iterate based on engagement & conversion
Experiment with new formats (i.e. AI visuals, mixed-media storytelling, lo-fi + hi-fi contrasts)
Push creative boundaries while keeping brand integrity intact
Requirements
Deep connection with UK / London street & creative culture, with strong understanding of trends
Min. 5 years in content creation, preferably in streetwear, sneakers, or fashion/lifestyle brands
Proven experience of creating impactful content that helped grow brands
Strong visual storytelling, editing and copywriting skills
Proven ability to turn creative ideas into polished, high-performing content
Fluency in tools: Adobe Suite, CapCut, Lightroom, TikTok/IG editing tools, etc.
Natural ability to spot cultural cues before they go mainstream
Bonus: Experience in styling, creative direction, or working with photographers
Mindset
You care about taste, not trends.
You are proactive and move fast, but think deeply.
You believe creative work should make people feel something.
You understand that great brands are built at the intersection of craft and culture.
You want to make a difference and are looking for a mission that’s bigger than “just a job”.
What Success Looks Like
You turn our products into on-brand stories people talk about.
Our audience starts referencing the SOL3MATES brand in the same sentence as Soho icons.
You help define what “evolving taste” looks like for the next generation.
Logistics
Location: UK based (hybrid; some in-person at HQ for shoots or collabs).
Schedule: Full-time, with occasional evenings/weekends for launches or events.
Travel: As needed for sneaker events, factory visits, or partner activations.
Reporting to the GM
Why Join SOL3MATES?
Create with a Manchester-based crew that’s obsessed with sneakers and design.
Hybrid work in Manchester’s buzzing streetwear scene, with flexibility to keep you inspired.
Grow your skills in design, content, and social media with hands-on learning.
Score exclusive sneaker drops, access to Manchester’s streetwear events, and collabs with sneaker culture icons.
How to Apply
Ready to design the future of sneaker culture with SOL3MATES? Apply with your CV, a cover letter, and a portfolio showcasing your content creation, graphic design (show multiple visuals that have been created by yourself in illustrator etc), photography, and video work (Tiktok reels and something more polished that has been edited, cinematic) (extra points for sneaker/streetwear content). In your cover letter, tell us your favorite sneaker and why it’s a legend.
- Department
- CREATIVE
- Locations
- London , Manchester
- Remote status
- Hybrid
DIVERSITY
With our people at heart, we believe in building a diverse work environment that nurtures and celebrates people’s differences, offers equal opportunities to all and ensures that our team members have a sense of belonging.
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