Senior Associate - Digital Marketing
INSPIRE | EXHILARATE | DELIGHT
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.
Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.
Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.
What You'll be Doing
- Develop and execute full-funnel performance media strategies that drive measurable business outcomes, including sales growth, CR optimization.
- Own campaign analytics and data interpretation, leveraging insights to guide budget allocation, channel mix, audience targeting, and creative optimization.
- Optimize performance campaigns across multiple digital platforms (Google Search & PMax, Meta, Snapchat, TikTok, Pinterest), aligning efforts with each market’s platform preference and audience behavior.
- Localize global campaigns while maintaining brand integrity, authenticity and cultural sensitivity, especially during key regional moments such as Ramadan, National Days, and Eid. Ensuring creative resonance and higher conversion potential.
- Lead campaign creative direction in close collaboration with the creative team, ensuring content is culturally relevant, Arabic-first, and tailored to each country’s audience.
- Translate global strategy into locally effective execution, bridging Global objectives with in-market realities to maximizing profitability.
- Build and present comprehensive performance dashboards and reports, providing data-backed insights and strategic recommendations to drive growth.
- Manage relationships with external agencies and media partners, ensuring best practices in media buying, tracking, and reporting are consistently applied.
- Oversee budget management, applying a data-driven approach to optimize COS and maximize sales.
Key KPIs
- Optimize main KPIs: ROAS and CR.
- Conversion Rate and Revenue Growth (by market and channel).
- Campaign Engagement and CTR/CPA/CPM benchmarks.
- Localized creative performance (Arabic vs. English content).
- Market share growth in GCC, mainly in KSA and UAE.
What You’ll Need to Succeed
- University Degree in Marketing or any relevant field
- Master's Degree in Digital Marketing is a plus
- A minimum of 5 years of relevant experience with at least 3 years in a similar role
What We Can Offer You
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
- Department
- E-COMMERCE
- Locations
- Dubai
Dubai
DIVERSITY
With our people at heart, we believe in building a diverse work environment that nurtures and celebrates people’s differences, offers equal opportunities to all and ensures that our team members have a sense of belonging.
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